STRATEGIC ADVISORY TO TACKLE REPUTATIONAL RISKS

(FR)

(our manifesto)

Reputation, an essential corporate asset, has never before faced so many threats including weaponizing media and the courts, activism, anonymous social media attacks, explosion in AI-generated fake news, name & shame and high-profile and high-impact operations.Against this backdrop, a strong and resilient brand is no longer optional.

This state of affairs requires ongoing vigilance and work to anticipate threats based on a risks chart that has to form the first step to develop any branding and communications strategy.

Our team, comprising both lawyers and PR specialists, comes with tried and tested experience over the last 10-plus years in managing the most damaging corporate crises, including big reputational hits. Our in-depth grasp of legal issues coupled with our expertise in building robust brands mean that communication strategies to protect companies and boost performance can be developed and rolled out.

Anticipating threats

We analyse your operations and market environment in France and abroad.

Risk audit and chart
- Benchmarking
- Risk chart
- Legal watch
INTRODUCE A FORWARD-LOOKING SCHEME BASED ON RISK SEVERITY
PREPARE SPEAKERS PROPERLY IN ADVANCE TO TALK TO THE MEDIA
BUILD A NETWORK OF ALLIES
INTRODUCE IN-HOUSE PROCEDURES AND DEDICATED TRAINING COURSES
DRAFT AN APPROPRIATE COMMUNICATIONS STRATEGY

Crisis management

We are always on hand to work alongside your management, lawyers and experts. Our thorough grasp of legal and business issues involved ensures a communication strategy in close keeping with your legal strategy.

ESTABLISH TIMING OF FACTS AND EVENTS
ANALYSE ON AND OFFLINE FEEDBACK IN REAL TIME
ALWAYS PUT RIGHT MISINFORMATION
IMPLEMENT TALKING POINTS
MANAGE MEDIA DIRECTLY
MANAGE STAKEHOLDER RELATIONS – (CUSTOMERS, SUPPLIERS, BUSINESS PARTNERS, TRADE UNIONS, STAFF, GOVERNMENT AGENCIES, ETC)
KEEP CONTROL OF ONLINE AND SOCIAL MEDIA E-REPUTATION

Build a rock-solid brand

To tackle ongoing and multi-faceted threats, your short, medium and long-term corporate strategy must include building a strong and resilient brand.

The aftermath of a crisis is a good time to reflect generally about communication so as to restore your brand, reestablish trust with your internal and external audiences and make meaningful changes for the better.

REPUTATIONAL DAMAGE AUDIT
BENCHMARKING AND OPINION POLLS
CORPORATE COMMUNICATION ADVISORY
DRAFT EDITORIAL AND DIGITAL STRATEGIES
WRITE ENGAGEMENT AND CSR STRATEGIES
LEGAL DESIGN SUPPORT

(OUR VALUE ADDED)

Our over 10 years of experience gives us the wherewithal to offer our clients a broad spectrum of skillsets.

ADVISORY
- Corporate & institutional communications
- Crisis communication
- Executive consulting
- Influence strategy
- Public affairs management
- Engagement strategy
MEDIA & E-REPUTATION RELATIONS
- Press & social media watch
- Alert and reporting scheme
- Media relations consulting and management
- Media-training
- Social media and online editorial line
- Community management
CONTENT
- Editorial line
- Prepare editorial charter
- Write content
- Graphic design
Branding
- Brand and its offshoots audit
- Brand spectrum and platform
- Graphic design
- Print & digital offshoots
- Graphics charter
Events
- Celebrity support and positioning
- Concept and production
- Operational oversight
Digital
- Digital strategy advisory
- Content writing
- Website design and development
- Influencer plan